Wow, what a week it’s been… As the world struggles to understand what this global pandemic means for all of us, as people first but also as professionals, there seems to be more questions than answers. These are tough times for businesses large and small, and they’re going to get tougher in the coming weeks and months. Specifically, as small business owners, ourselves included, we all are in the same boat and wondering what we can do to maintain the stability of our businesses.

At this time, you need to start thinking about your business in a new way and take this time to prepare for the future. Here are some helpful tips you can start thinking about today.

Think Ahead
No amount of hot deals and clever sales promotions will stimulate a market that is currently terrified, locked inside their homes and unsure of their future. And….if you have an essential product, for the love of god, don’t exploit your consumers! That’s just poor practice! We all need to learn to adapt and move forward. Now is your time to set your business up for an eventual return to normalcy.

Here’s my point… While not every small business has the ability to adapt in a short amount of time, focus on the adjustments you can make. Adapt your services to the needs of the consumer. Think about ways to make your business better. When things stabilize, be the business who has planned, has a good online strategy to put in place and move forward.

Are You Still Going to Be Social?
Don’t try to make it funny. Control your urge to re-tweet that empty toilet paper aisle photo. COVID-19 isn’t funny.
Set the tone for how customers perceive your brand during a difficult time. Communicating effectively and efficiently is going to be key to maintaining your customer relationships. Are you telling your customers you are aware and reacting to the pandemic? Are you telling them how you are striving to continue operations uninterrupted? Are you explaining how you are keeping your employees safe? Not good enough! It would be real news if you weren’t doing these things! Instead, tell them how you might be able to help them. Don’t tell them that you feel their pain, tell them how you might be able to alleviate some of it. A small amount of businesses will handle this situation properly. Be that business.

Technology
More people will be spending time at home over the coming months. Brands can provide informative and encouraging content to people looking for support.
This is a great time for you to review your online presence. Update your website with valuable content, add an e-commerce solution, continue to or invest in SEO. When the crisis passes, you will be ready.

The Bottom Line
Invest in your business. Invest in your brand during this trying time. With competitors potentially crying the blues, turning within to try and survive, there is an opportunity to come out of this crisis not just alive, but ahead.

What Are We Doing?
We are going to walk the walk. Here is how we would like to help. Let us look at your business.

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We will all get through this. Stay strong and healthy.